( May 15, 2006– Vancouver, Canada )

On the heels of winning the 2006 Shaw Rocket Prize, Studio B partners Blair Peters and Chris Bartleman announced today that Catherine Warren president of FanTrust Entertainment Strategies has been retained as their digital entertainment consultant. Catherine will provide solid strategies, tactics and technologies for building relationships and revenue.

Over the past 18 years, Studio B has evolved from being a service studio for the top entertainment companies in the world to a creator and producer of original animated programming for kids. Now Studio B is expanding into new media for creative and innovative ways to share their world-class animation with a larger audience.

“Catherine is an expert in the new media arena and her vision will help us increase exposure for our animation. She will also work with us to develop new revenue streams,” said Peters. “We’re excited to have her on board and are eager to begin working with our broadcasters and partners to develop new distribution methods and uses for our shows. She will be working with our classic series such as Yvon of the Yukon, Yakkity Yak and D’Myna Leagues and developing revolutionary ideas for new series like The Amazing Adrenalini Brothers!, Class of the Titans, and Ricky Sprocket – Showbiz Boy.”

Studio B’s shows are creative and fun, loved by kids the world over on television,” said Warren. “The Studio’s strong characters and original animation are ideally suited to cell phones, iPods and fan-based interactivity. Broadcasters and distributors need this kind of content and strategy immediately and for the long haul, and Studio B is poised to deliver.” Catherine Warren has led advances in digital media and entertainment since 1985, working in the U.S., UK, Western Europe and Canada. She is a board member of Canada’s Bell Broadcast and New Media Fund, the Women in Media Foundation and New Media BC.

FanTrust provides broadcasters, game companies, tourist attractions and advertising agencies with premier strategies and tactics for building Fan relationships and revenues. FanTrust also advises technology companies on the best ways to provision and package products for the media and entertainment industry. In addition to the leading animation company Studio B, FanTrust clients include telecoms, such as Nokia, ad agency giants such as TBWA and world-class broadcasters such as the CBC. Each of these organizations continues to set new benchmarks for leadership when it comes to understanding audiences, customers and consumer segmentation. Visit FanTrust.com.

An award-winning Vancouver-based animation studio founded in 1988, Studio B has earned an international reputation for quality work. Studio B produces both highly successful original series while also providing top-level service work for some of the most well-known companies in the world like Pucca for Jetix Europe. Enjoyed by parents and children alike in over 90 countries, Studio B’s original series include Being Ian, Class of the Titans, D’Myna Leagues, What About Mimi? and Yvon of the Yukon. Studio B’s co-production series are George of the Jungle, Ricky Sprocket – Showbiz Boy, Something Else, The Amazing Adrenalini Brothers! and Yakkity Yak. For more information on their shows, the studio and the wacky characters that work there, please visit www.studiobproductions.com.

There is no limit to their imagination!

 

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